Big Mornings. Big Satisfaction.
Introducing the all-new McMuffin Stack
Singapore’s mornings just got bigger with the McMuffin Stack. For this 360 campaign, my role was to bring these layers of savoury goodness in the biggest ways possible. Through print, TV, social and outdoor installations, we got people craving for more.
Big News
We made headlines by interrupting the front page of The New Paper with the biggest breakfast it hit Singapore’s shores.
Big on Social
We brought the all-new McMuffin Stack to the social feeds of our audience in all-new ways with 3D posts, eye-catching animations and more.
Big Outdoors
A breakfast as big as the McMuffin Stack deserves an ad that’s just as big. Working with SMRT, we created a larger than life McMuffin Stack 3D sculpture that burst through the walls of Singapore’s train stations.
