The Happiest Meal

What’s a Happy Meal without happy kids?

Some might say that kids today have it easy. But from 2012-2017 there’s been over 2,400 new cases at IMH’s Child Guidance Clinics each year. To help mitigate this issue, we created a campaign with the aim of creating a lifetime of happiness that goes beyond just Children’s Day.

Pinky to Pinky Heart to Heart

For Children’s Day, we helped parents give their kids a gift that will last a lifetime. A simple promise to listen to their kids and be open with them, so they can get the emotional support they need.

Creative Director: Adrian Yeap
Art Director: Sim Li Jing
Production house: Coolcheese