The Burger Inspired by Singapore

Giving our audiences a taste of home

For McDonald’s Singapore’s first-ever celebrity collab, we worked with Mediacorp Actor and restaurant entrepreneur, Ben Yeo, to bring his local-inspired creation to life. With a tongue-in-cheek TVC, we told the origin story of Ben’s source of inspiration, taking audiences from hawker centres right to the heart of our test kitchen.

Credits
Creative Director: Sharim Gubbles, Adrian Yeap
Art Director: Lee Fang Chew