The Tastiest Get-Together

Sharing Bites of Fun

Nothing brings everyone together like the taste of a great time — especially if it’s McDonald’s Happy Sharing Box. For this 360 campaign, I was tasked with creating a tasty campaign that involved print, film and social.

The Box for Every Get-Together

Whether it’s a New Year’s party or spicing up moments at school or the office, we the Happy Sharing Box is perfect for any gathering. So we created a series of contextual KVs that ran on social and at specific OOH bus stops, inviting our audience to enjoy a delicious time.

Sharing Joy at City Hall Station

To get 2020 off to a fiery start, we painted City Hall MRT Station red, covering its walls with Spicy Chicken McNuggets and our Happy Sharing Box.

Credits
Art Director: Yizhen Huang
Creative Director: Adrian Yeap